Team Enoch is an HVAC, Plumbing, Roofing, and Electricity company based in Dallas, Texas. While working with Yellow Bug Creative, they were our primary client.
Starting in September of 2023, I was the primary author of bi-monthly marketing emails developed in Mailchimp. The data below is specific to four months of email content, from September 2023- January 2024.
Email content included:
- Monthly Newsletters
- Promotional Deals & Limited-Time Offers
- Company Events, Updates & Announcements
- Time-Specific Content Promoting Specific Home Improvements
Analytics showed:
- Consistent management of an audience database of 35,000+ individuals
- An average open rate of 35% (around 13,000 people)
- A 27% decrease in unsubscribe rates
- About 120 unique clicks per email, peaking at 150 unique clicks
December 2023: Gifting Guide
| Recipients | 35,458 |
| Open Rate | 13,866 (39.5%) |
| Total Clicks | 283 |
| Unsubscribe Rate | 182 (.05%) |
Note: All images linked to respective pages on the Team Enoch website and all social media icons connected to Team Enoch’s social media pages.
The Anthology of a Curio 